Identity and Zygmunt Bauman

'Identity' is a short book (2000) by Zygmunt Bauman that is based on an email exchange between Zygmunt Bauman and Italian journalist Benedetto Vecchi. It discusses 'liquid modernity' which is the idea that in modern times, identity does not have to be fixed. Portrayal of ones self, especially online, gives us the ability to create a detailed virtual version of ourselves. We are able to dismiss flaws both physically and with our personalities by highlighting the best of ourselves, or the 'made up' version of ourselves.
One example of how modern society does this, is through the use of Alter Egos. An alter ego is a second self, which is believed to be distinct from a persons normal or original personality. Alter Egos are especially prevalent within popular music culture. Pop musicians such as Lady Gaga, Prince, Beyonce and many more have adopted alter egos as a form of escape from their original selves.
The Alter Ego I have created for myself in this mini brief is a direct opposite of my original personality and skills:
Name: Sarah Woods
Gender: Female
Occupation/Skills: Sarah is an accountant for a large successful firm in London's Canary Wharf district. She has always excelled in both Scientific and Mathematic areas of education.
Sarah was born and raised in London city centre, and lives a busy executive lifestyle.

I have chosen to photograph and create this alter ego, based on my own struggles with Mathematics, as an opposite of my own skills. By photographing the actual equations I have highlighted the difficulty I have with this area, and therefore creating it into an Alter Ego for this brief.